Thursday 16 April 2009

Hammer - Blackberry Anthem

Admittedly, I smiled but Blackberry must be feeling parrrrrrrred right now... Mixed reaction on Twitter over this - some people feel like Hammer is taking Blackberry for any chump brand - Blackberry position themselves for the profreshionals... if you ain't getting bare emails and you're wasting your life, then go holla. There are of course those who find this comedy genius and can't wait to drop it. From a business/ branding perspective, If it means Blackberry will steal the tastemaking man dem and their followers from iPhone then who knows what Blackberry's next marketing move will be (give away free Storms - it's not like you can sell em afterall).

1 comment:

Anonymous said...

I actually like this:)) catchyyy.......